Workforce Profile
Mariah and Justin: ages 29 and 31,
Urban Professional Couple
- Assistant manager of the visual department at the downtown Nordstrom.
- Has a Blackberry and likes to be connected to friends and work 24/7.
- Travels for work four times a year.
- Frequently socializes at hip new restaurants and clubs.
- Loves shopping online.
- Likes the idea of living somewhere unique
- When she wants to be alone, home is her
retreat.
- Owns and enjoys art and photography books.
Price Point Housing
Living Expectations
Vision
- Sustainability (cutting-edge green innovations)
- LEED certified (or high green rating)
- Convenience (close to public transit and services)
- Social opportunities (usable common areas — inside and outside — encourage social
encounters; increase sense of community, engagement and ownership)
- Security (24/7 on-site security personnel, along with
electronic and reader locking systems; well-lit service
corridors, parking and entrances)
- Connectivity (stay in touch with workplace via high-speed wireless access)
- Design (distinctive modern architecture and creative efficient interiors, with quality
materials for kitchen and baths; “the iPhone of the housing industry”)
- Amenities (cafes, electronic security,
24-hour fitness centers, spas, game rooms, sports bars, large flat screen TVs, laundry rooms, large screen theatres, video suites, basketball courts, swimming pools and
volleyball court, billiards and ping pong)
