Studio Profile

Believes strongly in using public transportation. Chose his apartment because of its convenient location near various modes of transit.
Lifts weights with his friends at the building’s
fitness center.
Organizes his winter quarter schedule around snowboarding, likes that his apartment has ample space to stow his board.
Gets together on Friday nights with his friends for Guitar Hero parties in front of his flat-screen TV.
Plays fetch with his bull terrier in the building’s courtyard.

Student Housing

Trends and Student Expectations

Psychographics

Generation Y is the largest segment of the demographic with a significant growth rated—5% per year till 2010.
Internet success has empowered the young to be the chief technology officer of their home.
The youth command respect as a result of their entrepreneurial success.
They have significant disposable income ($140 billion) yielding high influence on what the family buys, such as cars, electronics and computers.
They are often leaders; forward-thinking, educated, with vision; they are creative, talented and have optimistic views.
They are worldly, sophisticated, and interested in the environment; they are aware and not afraid to speak their mind.
They are quick, free-thinkers; they demand to know and are empowered to create change.
They respect authenticity and like knowing the truth.

Sustainability (How do these living units affect the environment?)
Privacy (lockable kitchen cabinets, scaled-back appliances, personal refrigerators in every bedroom / one sink in bath, one outside)
Convenience (proximity to transit system and hourly car rentals means no need for car)
Community (Resident Life Programs increase social opportunities, sense of community, engagement and ownership)
Personal care (living / meeting / study rooms as well as outdoor and performance rooms)
Connectivity (stay in touch with classrooms via high-speed wireless university intranet access)
Design (distinctive architecture and creative efficient interiors, private rooms and baths)
Amenities (cafes, electronic security, 24-hour fitness centers, spas, game rooms, sports bars, large flat screen TVs, laundry rooms, large screen theatres, video suites, basketball courts, swimming pools sand volleyball court, billiards and ping pong)